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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Surveys are limited to populations that are contactable by a mail service. Reliant on high levels of literacy; Allows survey participants to remain anonymous (e.g. using identical paper forms). Limited ability to build rapport with the respondent, or to answer questions about the purpose of the research. Telephone

  4. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

  5. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano.This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

  6. Automated telephone survey - Wikipedia

    en.wikipedia.org/wiki/Automated_telephone_survey

    Customer Satisfaction; Establish a comprehensive customer satisfaction survey system to get feedback about what they want and subsequently offer the better services. Academic Research; Educational institutions including colleges and universities rely on phone surveys to get the feedback from the students and parents. [4] Robo-Polling

  7. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    It is widely used by service firms, most often in conjunction with other measures of service quality and customer satisfaction. The SERVQUAL instrument was developed as part of a broader conceptualization of how customers understand service quality. This conceptualization is known as the model of service quality or more popularly as the gaps model.

  8. Enterprise feedback management - Wikipedia

    en.wikipedia.org/wiki/Enterprise_feedback_management

    EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns and potentially make customer ...

  9. Employee surveys - Wikipedia

    en.wikipedia.org/wiki/Employee_surveys

    Employee surveys are tools used by organizational leadership to gain feedback on and measure employee engagement, employee morale, and performance.Usually answered anonymously, surveys are also used to gain a holistic picture of employees' feelings on such areas as working conditions, supervisory impact, and motivation that regular channels of communication may not.

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