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Z Rock was a nationally syndicated radio network based in Dallas, Texas, that, from the mid-1980s through the mid-1990s, played heavy metal and hard rock music. The format was one of several 24-hour satellite-delivered music formats offered by the pioneering Satellite Music Network (a company which in 1989 merged with ABC Radio Networks and later became Cumulus Media Networks).
KRQR (106.7 FM) is a commercial radio station located in Orland, California, broadcasting to the entire Sacramento Valley.KRQR airs an active rock music format branded as "Z-Rock", adopting the branding and imaging formerly used by the satellite radio network of the same name.
WAQZ was the alternative rock FM radio station in the Cincinnati, Ohio area for the most part of 15 years, from 1991 to 2006. Throughout its history, the station was broadcast at 107.1 FM from 1991 to 1998, and it was broadcast at 97.3 FM from 2000 to 2006.
In 1989, Infinity decided that with a new Spanish station on 97.9 that it should move 1480 WJIT (by then known as talk station 1480 Radio America) to an English format. The Spanish format was dropped on April 30, 1990, at 3 pm, and the station began airing a heavy metal based satellite rock format "Z Rock", under its new call-sign WZRC. [21]
The station is owned by Cumulus Media and airs an active rock radio format. Cumulus uses the Z Rock name as a moniker for WXZZ, as a way to keep the trademark active following the closure of the Z Rock satellite network of the same name in 1996. [2] Studios and offices are located at Kincaid Towers on West Vine Street in Lexington. [3]
The new "Revolution Radio" was a mild success, even with the high-powered competition from "The Edge". In the first full ratings book, it earned a 1.5 overall Arbitron rating, and did even better in the 18-34 age breakdown. Ratings were hampered throughout the station's history by signal reception issues, the eclectic nature of its format, and ...
The Z-Rock formant was the brain child of Lee Abrahms, the creator of the "Album Oriented Rock" format. He created a format with Z-Rock where instead of knowing every song, you knew every artist playing. This led to deeper cuts on albums you wouldn't ordinarily hear on the radio. "If it's too loud, you're too old!"
The station called itself "Z-Rock 93.3." With limited outside promotion and no rock station targeting younger audiences, WBWZ entered the Top 10 of the Poughkeepsie ratings in its first two books. While WBWZ had a loyal audience and good numbers, the Walkers found it hard to sell WBWZ to advertisers, alongside the country music format of WRWD.