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Subscribers can easily reply to these SMS messages, and the SMS reply is sent back to the original email address. Sending email to SMS is free for the sender, but the recipient is subject to the standard delivery charges. Only the first 160 characters of an email message can be delivered to a phone, and only 160 characters can be sent from a phone.
VivaConnect previously known as Viva Infomedia, started in 2001 when its managing director, Santosh Pandit, started selling Business Directories to SMEs.In 2008, when mobile penetration increased in India, the company's focus shifted to SMS based marketing solutions.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
The same year, the Philippines alone sent on average over 1 billion text messages a day, [26] more than the annual average SMS volume of the countries in Europe, and even China and India. SMS saw hugely popular in India, where youngsters often exchanged many text messages, and companies provide alerts, infotainment, news, cricket scores updates ...
The majority of users were from India, with 80% under the age of 25. [4] The company purchased startups like TinyMogul and Hoppr in 2015. [5] After buying US-based free voice calling company Zip Phones, [6] Hike provided VoIP calling services. [7] On March 5, 2015, Hike launched the 'Great Indian Sticker Challenge' to create more stickers. [8]
An SMS gateway typically sits between the end-user who needs to send/receive SMS and a mobile network's SMSC. Such gateways provide their customers with a choice of protocols, including HTTP, SMTP, Short Message Peer-to-Peer and Web Services. Providers of SMS gateway services include SMS aggregators and mobile operators.
A customer can transfer money or pay for goods and services by sending an SMS, using a Java application over GPRS, a WAP service, over IVR or other mobile communication technologies. In India, this service is bank-led. [1] Customers wishing to avail themselves of this service will have to register with banks which provide this service.
Short codes, or short numbers, are short digit-sequences—significantly shorter than telephone numbers—that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. [1]