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In science fiction, a time viewer, temporal viewer, or chronoscope is a device that allows another point in time to be observed. [1] The concept has appeared since the late 19th century, constituting a significant yet relatively obscure subgenre of time travel fiction and appearing in various media including literature, cinema, and television.
In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...
Also, the view time of the ad is collected by the client (viewer) side engine considering whether the web page the ad resides on is "In focus." (“In-focus” is defined as when a Web page is the primary window open on a user's screen, unobstructed by any other application window.
Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [5] or television and radio, where the advertising constitutes a one-to-many approach.
Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. [1] Adstock is a model of how the response to advertising builds and decays in consumer markets.
Temporal information retrieval (T-IR) is an emerging area of research related to the field of information retrieval (IR) and a considerable number of sub-areas, positioning itself, as an important dimension in the context of the user information needs.
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In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.