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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained. On February 26, 2007, however, AT&T announced it would adopt BellSouth 's directory branding, the Real Yellow Pages.
The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online.
Back in July, I wrote a piece about the yellow pages for a series on things that are disappearing in America. That article brought a fair amount of criticism from industry insiders who said the ...
The yellow pages used to be a huge business for the From the least impactful to the most, here are 25 bits of vanishing America. Top 25 things vanishing from America: # 24 -- The Yellow Pages
The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period. [1] [2] History.
Yellow Pages Canada was established in 1908 as a division of Bell Canada. In 1971, it was renamed to Tele-Direct Inc. [3] In 1999, the company changed its name to Bell Actimedia Inc. to reflect a closer alliance with Bell. [4]
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