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The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [20]
Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Esure was founded in 2000 by businessman Peter Wood, who also launched the Direct Line insurance company for the Royal Bank of Scotland. [2] Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007. The adverts spawned the phrase, "Calm down dear, it's a commercial". [3]
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Direct Line is being sold at between 1.0 and 1.3 times its net tangible assets, compared to the 1.7 time RSA trades at. Punishment The company is being sold cheaply because RBS is a forced seller ...
Brolly, the U.K. digital insurance app, has been acquired by incumbent Direct Line Group. Originally founded by former Aviva underwriter and product manager Phoebe Hugh and former Skype and ...
Privilege is a division of the Direct Line Group founded in 1994 that specialises in selling insurance over the phone and internet.. Privilege insurance, based in Bromley, is underwritten by UK Insurance Limited and currently sells home insurance, car insurance and car breakdown cover.
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