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The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".
In December 2014, Facebook announced that Pages run by businesses can display a so-called "call-to-action button" next to the page's like button. "Call to action" is a customizable button that lets page administrators add external links for easy visitor access to the business' primary objective, with options ranging from "Book Now", "Contact Us ...
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A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. [1]
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The Facebook "like" button. The "like" button, stylized as a "thumbs up" icon, was first enabled on February 9, 2009, [83] and enables users to easily interact with status updates, comments, photos and videos, links shared
In March 2009, Facebook rolled out the option to "Like" a page to see updates from it in their feed, gave users customizable filters to determine what friends they wanted to see News Feed updates from, [10] and also added a publishing field at the top of the feed, previously exclusive to user profiles, for easy post creation. [11]