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Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...
Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines.It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.
In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception. In 2021, Gigil was given the silver award for Basta for the advertising category at the 42nd Australasian Writers and Art Directors (AWARD) Awards. [8]
Mr. Palengke (lit. ' Mr. Public Market ') is the campaign monicker and jingle of then-administration candidate Mar Roxas for the 2004 Philippine Senate election.Produced by Image Dimensions, the accompanying television advertisement featured Roxas sashaying to the jingle, inspired by hit song "Mr. Suave" of Parokya ni Edgar, together with the vendors of his family-owned Farmers Market.
"Mambo Magsaysay", also known as the "Magsaysay Mambo", is a song which was used as a jingle for the presidential campaign of then-candidate Ramon Magsaysay for the 1953 Philippine election. Composed by Raul Manglapus, it pioneered the use of campaign jingles in presidential elections in the Philippines.
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Gimme Back that Filet-O-Fish (2009–2015, Filet-O-Fish advertising) You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – 2013, Big Mac, Quarter Pounder, Angus Burger advertising) The simple joy of McDonald's (2010–2013) A whole new way to love McDonald's (2013–2015)