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The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear ...
Achievements. The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [71][72] The Super Bowl LIV halftime show starring Shakira and Jennifer Lopez is the most viewed Super Bowl halftime show on YouTube with more than 295 million views.
In fact, many of the 30-second commercial spots in Super Bowl LVII cost $7 million, Front Office Sports reported. And despite the steep price, Fox sold every spot, per the report. Remarkably, 95% ...
A segment of the audience tunes into the Super Bowl solely to view commercials. [146] In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. [147] Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM EST so that most of the game is played during the primetime hours on the East Coast. [148]
[5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets ...
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale ...
Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for the 1993 season. The Cowboys defeated the Bills, for the second straight year, by a score of 30–13 ...