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  2. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

  3. Brochure - Wikipedia

    en.wikipedia.org/wiki/Brochure

    A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put ...

  4. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. [1] [2] [4] [5] Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes.

  5. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  6. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...

  7. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    Get to Burger King!" (2000–March 2001) "BK4U" (commercials featuring Ice-T, 2000–2001) "Quality Just Tastes Better!" "Taste Is King" (2012–2014) "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars) "Give your hunger a Texas Double Whopper".

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