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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
A paper calendar or online calendar (for example, Google Calendar) A spreadsheet or online spreadsheet (for example, Excel or Google Docs) Editorial process tracking software in publishing software; Each of these technologies has its strengths and weaknesses. Most editorial calendars are spreadsheets or can be exported as a spreadsheet for review.
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
A strategic information system (SIS) is a computer system used by organizations to analyse market and competitor information, helping them plan and make their business more successful. It shapes the corporate strategy of an organization by providing a connection between the organization's demands and the latest information technology.
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Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.
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