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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
Gleem toothpaste (still being made by P&G, merged into the Crest brand as Crest Fresh and White) [16] Hawaiian Punch is owned by Keurig Dr Pepper; Iams cat and dog foods, sold to Mars Incorporated in 2014. [17] Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent. [ 3 ] [ 4 ] In 1959 he cowrote one of the first widely used textbooks of college chemistry titled General Chemistry , which was published in six editions.
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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Stannous fluoride was once used under the trade name Fluoristan in the original formulation of the toothpaste brand Crest, though it was later replaced with sodium monofluorophosphate under the trade name Fluoristat. Stabilised stannous fluoride is now the active ingredient in Crest/Oral B Pro-Health brand toothpaste. Although concerns have ...
Crest stated that because of the low incidence of staining, there was no need to label Pro-Health mouthwash as a potential tooth stainer. [16] However, after numerous complaints [ 17 ] and a federal class-action lawsuit, [ 6 ] which was later dismissed, [ 18 ] the mouthwash now contains a label warning consumers of its potential to stain teeth.
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