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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram
Toys, particularly motor vehicles and cap guns, were also produced in zinc alloy and plastic. The company is probably most well known for its detailed scale metal kits of Classic cars in about 1:20 scale. Starting in 1960, Hubley participated for a couple of years with Detroit automakers as a plastic promotional model maker.
A promotional bottle of water from Porsche of Ocala in Ocala, Florida. Sales of the US promotional products industry totaled $24 billion in 2017 and growing at a rate of 2.5 percent since 2012, according to statistics released by IBISWorld. [7] There are 26,413 business in this category and they employ 392,820 people across the United States. [7]
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Jo-Han also produced 1/25-scale plastic kits of the 1966 Marlin, [24] (Jo-Han # C1900) and it was reissued in the mid-1970s in the "U.S.A. Oldies" series (Jo-Han # C-3666). [21] They are based on the promotional models, but are less valuable today. Steve Magnante of Hot Rod wrote that these unassembled model kits are increasing in value. [25]
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