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In December 2019 the Hungarian Competition Authority fined Facebook around US$4 million for false advertising, ruling that Facebook cannot market itself as a "free" (no cost) service because the use of detailed personal information to deliver targeted advertising constituted a compensation that must be provided to Facebook to use the service. [146]
In the wake of the Cambridge Analytica scandal, Facebook has been trying to make it easier for people to understand how their data is used on the service and how to keep their information private ...
Facebook's privacy problems resulted in companies like Viber Media and Mozilla discontinuing advertising on Facebook's platforms. [209] [210] A January 2024 study by Consumer Reports found that among a self-selected group of volunteer participants, each user is monitored or tracked by over two thousand companies on average.
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
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