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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".

  3. Reinforcement theory - Wikipedia

    en.wikipedia.org/wiki/Reinforcement_theory

    Additionally, this theory focuses on the behavior-to-consequence connection within the antecedent-behvaior-consequence (ABC) model. This theory, in management, can also be referred to as operant conditioning or the law of effect. Quite simply, this theory notes that a behavior will continue with a certain level of frequency based on pleasant or ...

  4. Grounding in communication - Wikipedia

    en.wikipedia.org/wiki/Grounding_in_communication

    Grounding in communication is a concept proposed by Herbert H. Clark and Susan E. Brennan. It comprises the collection of "mutual knowledge, mutual beliefs, and mutual assumptions" that is essential for communication between two people. [1] Successful grounding in communication requires parties "to coordinate both the content and process".

  5. Cooperative principle - Wikipedia

    en.wikipedia.org/wiki/Cooperative_principle

    In social science generally and linguistics specifically, the cooperative principle describes how people achieve effective conversational communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way.

  6. Positive behavior support - Wikipedia

    en.wikipedia.org/wiki/Positive_behavior_support

    FBAs clearly describe behaviors, identify the contexts (events, times, and situation) that predict when behavior will and will not occur, and consequences that maintain the behavior. The FBA includes a hypothesis about the behavior and data for a baseline. This informs the support plan design, implementation and monitoring of the plan.

  7. Consequentialism - Wikipedia

    en.wikipedia.org/wiki/Consequentialism

    One counterintuitive consequence of actualism is that agents can avoid moral obligations simply by having an imperfect moral character. [34] [36] For example, a lazy person might justify rejecting a request to help a friend by arguing that, due to her lazy character, she would not have done the work anyway, even if she had accepted the request ...

  8. Antecedent (behavioral psychology) - Wikipedia

    en.wikipedia.org/wiki/Antecedent_(behavioral...

    When an organism perceives an antecedent stimulus, it behaves in a way that maximizes reinforcing consequences and minimizes punishing consequences. This might be part of complex, interpersonal communication. The definition of antecedent is a preceding event or a cause- in this case it is the event that causes the learned behavior to happen. [1]

  9. Logic of appropriateness - Wikipedia

    en.wikipedia.org/wiki/Logic_of_appropriateness

    March and Olsen distinguish the logic of appropriateness from what they term the "logic of consequences," more commonly known as rational choice theory.The logic of consequences is based on the assumption that actors have fixed preferences, will make cost-benefit calculations, and choose among different options by evaluating the likely consequences for their objectives.