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Following an official name change, Wikipedia does not automatically switch to the new one, but follows the most common usage in independent reliable sources written after the change. Previous names are often better placed in the article body (e.g. under a "History" section) than in the lead, especially if there are several of them.
Trademark law is a completely different subject to deal with, but it is out of the scope of what can be defined as free content. Sure, you can use Wikipedia content legally for your own encyclopedia, but you cannot use our Wikipedia logo or specifically use the name Wikipedia to brand it on the front cover, because the name Wikipedia and the ...
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
Every small business has some form of intellectual property associated with it. Intellectual property, or IP, is a valuable company asset. It comes in four types: trademarks, copyrights, patents ...
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal identity). Changes made only to the company logo have the lowest impact (called a logo-swap), and changes made to the name, legal name, and other identity ...
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