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  2. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.

  3. Niklaus Stoecklin - Wikipedia

    en.wikipedia.org/wiki/Niklaus_Stoecklin

    Niklaus Stoecklin self-portrait 1916. Niklaus Stoecklin (19 April 1896 – 1 December 1982) was a Swiss painter and graphic artist.He is regarded as a Swiss exponent of New Objectivity (Neue Sachlichkeit) and Magic Realism, and at least with his early works numbers among their international co-founders.

  4. Poster - Wikipedia

    en.wikipedia.org/wiki/Poster

    According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires.. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

  7. List of poster artists - Wikipedia

    en.wikipedia.org/wiki/List_of_poster_artists

    Historic poster artists. The Beggarstaffs, active 1893–1899; Róbert Berény (1887–1954) Gino Boccasile (1901–1952) Sándor Bortnyik (1893–1976)

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