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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
Tissot watches are classified by the Swatch Group as "mid-range market" products. [ 9 ] Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber.
The precursor to the Hamilton Watch Co., the Lancaster, Pennsylvania based Keystone Standard Watch Co., was started by Abram Bitner in 1886 with the purchase of Lancaster Watch Company's factory. Lancaster, then Keystone manufactured watches featuring a patented "Dust Proof" design that used a small mica window to cover the only opening in the ...
On the advice of freelance consultant Nicolas G. Hayek, watch groups ASUAG and SSIH merged between 1983 and 1984 into the Société de Microélectronique et d'Horlogerie (SMH), since renamed Swatch Group. Thomke was the new company's first CEO, from 1984 to 1991.
Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland. [1] [2] The "Rado" watch brand was launched in 1957 with
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