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  2. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Despite this, many color theorists have devised formulae, principles or guidelines for color combination with the aim being to predict or specify positive aesthetic response or "color harmony". Color wheel models have often been used as a basis for color combination guidelines and for defining relationships between colors. Some theorists and ...

  3. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The colors in each pair oppose each other. Red-green receptors cannot send messages about both colors at the same time. This theory also explains negative afterimages; once a stimulus of a certain color is presented, the opponent color is perceived after the stimulus is removed because the anabolic and catabolic processes are reversed. For ...

  4. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    When staring at a bright color for a while (e.g. red), then looking away at a white field, an afterimage is perceived, such that the original color will evoke its complementary color (green, in the case of red input). When complementary colors are combined or mixed, they "cancel each other out" and become neutral (white or gray).

  5. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  6. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap.. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  7. Linguistic relativity and the color naming debate - Wikipedia

    en.wikipedia.org/wiki/Linguistic_relativity_and...

    The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...

  8. Color scheme - Wikipedia

    en.wikipedia.org/wiki/Color_scheme

    Neutrals are obtained by mixing pure colors with white, black or gray, or by mixing two complementary colors. In color theory, neutral colors are colors easily modified by adjacent more saturated colors and they appear to take on the hue complementary to the saturated color. Next to a bright red couch, a gray wall will appear distinctly greenish.

  9. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]

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