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An advertising postcard is a privately, commercially produced, rectangular piece of stiff paper (typically 3.5 X 5.5 inches, or 148mm x 105mm in Europe) [1] printed in a form that is easy to send through the post and is designed to carry promotional messages of products or services.
Media commonly used in mail art include postcards, paper, a collage of found or recycled images and objects, rubber stamps, artist-created stamps (called artistamps), and paint, but can also include music, sound art, poetry, or anything that can be put in an envelope and sent via post. Mail art is considered art once it is dispatched.
The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
Example of a court card, postmarked 1899, showing Robert Burns and his cottage and monument in Ayr Postcard depicting people boarding a train at the Shawnee Depot in Colorado, late 1800s. A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non ...
Some are quite rare, but many are extremely common; this was the era of the postcard craze, and almost every antique shop in the U.S. will have some postcards with green 1¢ or red 2¢ stamps from this series. In 1910 the Post Office began phasing out the double-lined watermark, replacing it by the same U S P S logo in smaller single-line letters.
The Electric Postcard won numerous awards, including a 1995 GNN Best of the Net award. [5] By mid-1996, a number of sites had developed E-cards. [6] By mid-October 1996, directly emailable greeting cards and postcards ("Email Express") were developed and introduced by Awesome Cards, based on new capabilities introduced in the Netscape 3.0 browser.
"Greetings from Chicago, Illinois" large-letter postcard produced by Curt Teich The history of postcards is part of the cultural history of the United States. Especially after 1900, "the postcard was wildly successful both as correspondence and collectible" and thus postcards are valuable sources for cultural historians as both a form of epistolary literature and for the bank of cultural ...
Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...