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To rival the LS 400, [169] extra features were rushed for the launch of the 1991 Mercedes-Benz S-Class , [167] [170] causing budget overruns and costing the job of Daimler-Benz's chief engineer, Wolfgang Peter. [169] Approximately 5 percent of 1989 LS 400 sales went to buyers employed by rival manufacturers, including GM, Ford, and Chrysler. [163]
In September 1989, the ES 250 and the flagship LS 400 went on sale in the United States. The ES 250 was marketed as the "luxury sedan of sports sedans," and carried a U.S. market suggested base price of approximately $22,000. During the first month of release, the ES 250 logged 1,216 units in sales. [20]
The marque introduced the second generation LS 400 in 1994. [56] In May 1995, sales were threatened by the U.S. government's proposal of 100 percent tariffs on upscale Japanese cars in response to the widening U.S.-Japan trade deficit. [57] SUVs were exempt from the proposed sanctions. [58]
The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
In LS trim, the fifth-generation Monte Carlo was the final mass-produced six-passenger, two-door sedan offered for sale. As with nearly all coupes (and many four-doors), the Z34 was offered with bucket seats and a floor-mounted shifter. 1995 Monte Carlo Z34 Brickyard 400 Pace Car Edition
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. [1] [2] It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the LS 400, Lexus's flagship sedan. [3]
LS (LSE package limited to mid-2001 to mid-2003 and 2005 model year) LS Premium; LS Ultimate; In 2009, the LS models were only available with a column shifter and 40/20/40 Lincoln Town Car seats in luxury cloth or leather trim. The GSL is a long-wheelbase model offering 152 millimetres (6.0 in) of extra legroom for rear passengers.
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