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People's Television Network (PTV) is a government television network owned by the Government of the Philippines and the main brand of People's Television Network, Inc. (PTNI), one of the attached agencies under the Presidential Communications Office (PCO). It is headquartered in Broadcast Complex, Visayas Avenue, Diliman, Quezon City. The ...
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
With the transfer was born the Philippine Broadcasting Service (PBS), the second broadcasting organization after Manila Broadcasting Company (now MBC Media Group). KZFM first operated under the Department of Foreign Affairs until it was transferred to the Radio Broadcasting Board (RBB), created by President Manuel Quezon on September 3, 1937.
Owned media is self-published. [6] Sometimes, the categories overlap. For example, paying a social media influencer to promote a product or event is both "social" and "paid" media. [2] If a company is criticized online, and the controversy is described in a news article, that could be both "shared" and "earned" media. [2]
DWGT-TV (channel 4) was a television station in Metro Manila, Philippines, served as the flagship of the government-owned People's Television Network. The station maintains studios and hybrid analog/digital transmitting facility at Broadcast Complex, Visayas Avenue, Brgy. Vasra, Diliman, Quezon City.
In the Philippines, state-owned enterprises are known as government-owned and controlled corporations (GOCCs). They can range from the Social Security System (SSS) and the Philippine Coconut Authority with no counterparts in the private sector, to Land Bank of the Philippines , a wholly government-owned bank that competes with private banks.
The Presidential Communications Office (PCO) is in charge of disseminating the government's message to private media entities. It exercises supervision and control over state-owned media entities to disseminate the official messages properly and effectively in accordance with the communications plan.
People's Television Network (Filipino: Pambansang TV; [2] abbreviated PTV) is the flagship state broadcaster owned by the Government of the Philippines.Founded in 1974, PTV is the main brand of People's Television Network, Inc. (PTNI), one of the attached agencies under the Presidential Communications Office (PCO).