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Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003. [1]
According to the manufacturer, about 1/2 of a bar of Fels-Naptha grated and added to a wash cycle helps eliminate residual stains. [7] Fels-Naptha is also a common ingredient in DIY laundry detergent recipes. Fels-Naptha, when combined with Neatsfoot oil, is commonly used in a primitive method of tanning animal skins. [9]
Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [25] Whirl butter flavored oil (sold to ACH in 2001) Wondra brand of hand lotion sold from 1976 to 1989. Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011 [26]
Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
Zest is an American brand of soap and body wash owned by Sodalis USA (formerly High Ridge Brands) for the United States, Canada, and Puerto Rico and by Unilever for the rest of the world. It was initially introduced by Procter & Gamble in 1955 [ 1 ] with the slogan "For the first time in your life, feel really clean."
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