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Since launching in 1982, [1] British terrestrial television broadcaster Channel 4 has used the same logo consisting of nine differently-shaped blocks forming the numeral '4'. In its history, Channel 4 has been known for using bold and innovative ident packages and has been widely regarded as influential in the television presentation industry.
The first 'Blocks' logo with italicised lettering, used between 1958 and 1963. In 1953, Abram Games was commissioned to design an on-air image. [3] Nicknamed the 'bat's wings', [3] it consisted of a rounded brass contraption with a tiny spinning globe in its centre, with large wing-like protrusions flanked by lightning bolts on either side.
The result was a logo centred on a stylised Children's with a corporate BBC logo at the bottom of the screen. In 1994, the Children's BBC idents changed in style; many featured cartoons or computer generated graphics where the stylised Children's and the BBC corporate logo would feature somewhere.