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Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Localization and Urbanization Economies are two types of external economies of scale, or agglomeration economies. External economies of scale result from an increase in the productivity of an entire industry, region, or economy due to factors outside of an individual company.
Disney unveiled its largest ever commitment to local language content production in Asia on Thursday at a series of in-person, hybrid and fully online showcase events. The product reveals follow ...
Technology is an impact that created a bridge that diffused the globalization of culture. It brings together globalization, urbanization and migration and how it has affected today's trends. Before urban centers had developed, the idea of globalization after the Second World War was that globalization took place due to the lifting of state ...
Glocalization represents the fusion of "globalization" and "localization," emphasizing the need for global entities to tailor their offerings to suit the unique characteristics of individual regions or communities. Glocal, an adjective, by definition means "reflecting or characterized by both local and global considerations". [2]
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market [8]. Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene ...