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George William Davies (born 29 October 1941) is an English fashion designer and retailer.. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
In Australia, New Zealand, and South Africa they are known as tracksuit bottoms or trackies. In Australia and New Zealand, they are also commonly known as trackpants , tracky daks . [ 1 ] They are also referred to as jogging pants in Canada.
Asda would later collaborate with Sbarro to integrate franchises. [70] In June 2024, Zuber Issa announced he will sell his 22.5% stake in Asda to TDR Capital which would make them the majority owner, controlling 67.5% of the company in the third quarter of 2024. [71] The sale was completed 5 months later, in November 2024. [72]
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