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The Oracle is a large indoor shopping and leisure mall on the banks of the River Kennet in Reading, Berkshire, England. Partly on the site of a 17th-century workhouse of the same name , it was developed and is owned by a joint venture of Hammerson and the Abu Dhabi Investment Authority .
Hugh Fraser, 1st Baron Fraser of Allander (15 January 1903 – 6 November 1966), was the grandson of Hugh Fraser I, and the father of Sir Hugh Fraser, 2nd Baronet. He inherited his father's shop and built it into the large retail chain now known as House of Fraser .
House of Fraser and Frasers are a British department store chain with 26 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it was known as Fraser & Sons. The company grew steadily during the early 20th century and in 1936 began a period of ...
To help fund the business shares were sold to Dorothy Perkins, whose parent British Land saw the business worth less than the property. In 1975 the shop was closed, and the trademark sold off and used by a new business based in Mayfair from 1978 to 1980. Now owned by House of Fraser as one of their in house designer brands. The Big Label
The Oracle was a workhouse that produced cloth in the English town of Reading, Berkshire. The Oracle shopping centre , which now occupies a small part of the site, takes its name from the Oracle workhouse.
The department store itself was also rebranded from 'Howells' to the core marque 'House of Fraser'; however, due to the store's status as a listed building, the 'James Howell & Co' signs remained. In August 2010, banners referring to the store as 'Howells' appeared above the main entrances and the House of Fraser signage. [citation needed]
Fraser then went into partnership with Alexander McLaren to develop the retail side of the business and expanded it into one of the largest stores in Glasgow. [ 1 ] Fraser died in 1873 leaving his business to whichever of his five sons decided to take up a share in it: in the end three sons, one of whom was the father of Hugh Fraser, 1st Baron ...
The Harrods group, along with Kendals, was taken over by House of Fraser in 1959. [2] The store continued trading as Kendals until 2005, [ 2 ] when the store was renamed House of Fraser Manchester . Despite the re-branding of Kendals, the 'Kendal, Milne and Co' name is still clearly visible on marble fascias above the store's entrances.