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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
In its strictest sense, a flagship is any naval vessel on which a flag officer is embarked. Some navies have permanent flagships, a designation which may be either functional (ships specifically intended for use by a fleet commander) or ceremonial (a fleet's most prestigious vessel due to its age, size, or some special characteristic).
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
HMS Victory, flagship of the First Sea Lord of the Royal Navy. A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the first, largest, fastest, most heavily armed ...
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. [1] Core products may be integrated into end products , either by the company producing the core product or by other companies to which the core product is sold.
Fore or forward: at or toward the front of a ship or further ahead of a location (opposite of "aft") [1] Preposition form is "before", e.g. "the mainmast is before the mizzenmast". Inboard: attached inside the ship. [15] Keel: the bottom structure of a ship's hull. [16] Leeward: side or direction away from the wind (opposite of "windward"). [17]