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Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
Witte's motivations for designing an updated fear appeal model was due to the declining role of fear in fear appeals. While initially, fear was the pinnacle of theoretical fear appeal literature, it was starting to be considered as a control variable in subsequent models. A lack of precision in the Parallel Process Model and empirical ...
Culture of fear (or climate of fear) is the concept which describes the pervasive feeling of fear in a given group, often due to actions taken by leaders. The term was popularized by Frank Furedi [ 1 ] [ 2 ] and has been more recently popularized by the American sociologist Barry Glassner .
Fear is one of the most studied emotional appeals in communication and social influence research. Important consequences of fear appeals and other emotional appeals include the possibility of reactance which may lead to either message rejections or source rejection and the absence of attitude change.
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination ...
While Richard Lazarus came up with many of the fundamental ideas used in the protection motivation theory, Rogers was the first to apply the terminology when discussing fear appeals. In modern times, the protection motivation theory is mainly used when discussing health issues and how people react when diagnosed with health related illnesses.
An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication ...
Mild fear appeals lead to more attitude change than strong fear appeals. Propagandists had often used fear appeals. Hoveland's evidence about the effect of such appeals suggested that a source should be cautious in using fear appeals, because strong fear messages may interfere with the intended persuasion attempt.