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The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.
Shortly after the Court's decision in Alston, the NCAA issued an interim name, image, and likeness policy which permits student-athletes to earn this compensation. [20] States have also followed suit by enacting similar laws. [21] To date, 29 states have some sort of NIL legislation in place since the Alston interim policy was put into place. [22]
This page was last edited on 18 February 2025, at 03:04 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
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NCAA, seeking as much as $3 billion in retroactive NIL and broadcasting revenue payments, is the latest lawsuit expected to chip away at the NCAA’s bedrock of amateurism.
Intercollegiate sports began in the United States in 1852 when crews from Harvard and Yale universities met in a challenge race in the sport of rowing. [13] As rowing remained the preeminent sport in the country into the late-1800s, many of the initial debates about collegiate athletic eligibility and purpose were settled through organizations like the Rowing Association of American Colleges ...
At Georgia State, athletic fees totaled $17.6 million in 2014, from a student population in which nearly 60 percent qualify for Pell Grants, the federal aid program for low-income students. The university contributed another $3 million in direct support to its sports programs.
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