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Logo. The Decade of the Brain was a designation for 1990–1999 by U.S. president George H. W. Bush as part of a larger effort involving the Library of Congress and the National Institute of Mental Health of the National Institutes of Health "to enhance public awareness of the benefits to be derived from brain research".
Joe Z. Tsien(钱卓) [1] is a neuroscientist who pioneered Cre/lox-neurogenetics in the mid-1990s, [2] a versatile toolbox for neuroscientists to study the complex relationships between genes, neural circuits, and behaviors. [3]
The label was coined by C. Laughlin, J. McManus and E. d'Aquili in 1990. [3] However, the term was appropriated and given a distinctive understanding by the cognitive neuroscientist Francisco Varela in the mid-1990s, [4] whose work has inspired many philosophers and neuroscientists to continue with this new direction of research.
Neuromarketing is an emerging disciplinary field in marketing. It borrows tools and methodologies from fields such as neuroscience and psychology. The term "neuromarketing" was introduced by different authors in 2002 (cf. infra) but research in the field can be found from the 1990s. [6] [7]
The Neurosciences Institute (NSI) was a small, nonprofit scientific research organization that investigated basic issues in neuroscience. [1] Active mainly between 1981 and 2012, NSI sponsored theoretical, computational, and experimental work on consciousness, brain-inspired robotics, learning and memory, sensory processing, and motor control.
Cathy Price (fl. 1990s), professor of cognitive neuroscience at University College London; Gina Rippon (born 1950), research involving the application of brain imaging techniques, particularly electroencephalography and magnetoencephalography
The SST methodology has been applied commercially in areas such as consumer neuroscience, neuromarketing, media and entertainment research.In this application area SST is used to measure second by second changes in brain activity associated with a wide range of communication media.
Optogenetics with microbial opsins as a general technology for neuroscience was enabled only by the full development of versatile strategies for targeting opsins and light to specific cells in behaving animals by taking advantage of Cre-lox neurogenetics developed by Joe Tsien in the 1990s. [24] [26] [27] Other awards: