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Opinion leaders play an important role in information flow, because people tend to seek advice from others in the social environment. Information from the mass media does not directly flow to the target audiences, but through a mediation process, in which influential people digest the information and spread it to the public.
Opinion leaders are those initially exposed to a specific media content, and who interpret it based on their own opinion. They then begin to infiltrate these opinions through the general public who become "opinion followers". [1] These "opinion leaders" gain their influence through more elite media as opposed to mainstream mass media. [2]
The difference leaders make is not always positive in nature. Leaders sometimes focus on fulfilling their own agendas at the expense of others, including their own followers. Leaders who focus on personal gain by employing stringent and manipulative leadership styles often make a difference, but usually do so through negative means. [175]
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Judge Amy Coney Barrett, President Donald Trump’s nominee for the Supreme Court, has written roughly 100 opinions in more than three years on the 7th U.S. Circuit Court of Appeals.
Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion ...
In other words, a person's individual reluctance to express his or her opinion, simply based on perceptions of what everyone else thinks, has important implications at the social level." [9] As one opinion gains interest, the amount of exposure it receives increases, leading the public to believe it is the majority. The perceived minority then ...
Various authors have proposed identifying many different leadership styles as exhibited by leaders in the political, business or other fields. Studies on leadership style are conducted [ 2 ] in the military field, expressing an approach that stresses a holistic view of leadership, including how a leader's physical presence determines how others ...