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In another test, a male participant, chosen from a group of 80, was given anticipated shocks. With him was an attractive female confederate, who was also being shocked. The experiment showed that the male's sexual imagery in the TAT was much higher when self shock was anticipated and not when the female confederate shock was anticipated. [8]
In one study, American women were asked to choose what their ideal build was and what they thought the build most attractive to men was. Women chose slimmer than average figures for both choices. When American men were independently asked to choose the female build most attractive to them, the men chose figures of average build.
Women, especially when not using hormonal contraceptives, are more attracted to the scent of men heterozygous for HLA. Androstenone, from stale male sweat, is unattractive. However, the same attraction and mate preferences are not held by men for heterozygous women. Men are, however, more attracted to the scent of women with rare HLA alleles. [40]
In humans beings, when choosing a mate of the opposite sex, females place high preference for a mate that is physically attractive. [2] This ties in with the idea that women discriminate between men on hypothesized fitness cues. The more physically attractive a man is, the higher his fitness, and the "better" his genes will be.
But, we digress. According to Business Insider, these are the physical traits that women find most attractive: - Muscles - Significant beard stubble - Men who wear the color red - Symmetrical features
Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
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The physical attractiveness stereotype was first formally observed in a study done by Karen Dion, Ellen Berscheid, and Elaine Walster in 1972. [1] The goal of this study was to determine whether physical attractiveness affected how individuals were perceived, specifically whether they were perceived to have more socially desirable personality traits and quality of life.