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Pods are also referred to as "vape juice." [30] In July 2018, Juul raised $650 million, giving it a valuation of $15 billion. [31] On December 20, 2018, Altria, one of the world's largest cigarette manufacturers, bought 35% of Juul for $12.8 billion. According to Wells Fargo, the deal valued Juul Labs at $38 billion.
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An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. [1] In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, [2] [3] similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
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A vape shop in Lincoln, Nebraska, United States [1] A vape shop in Knaresborough, England. A vape shop [notes 1] is a retail outlet specializing in the selling of vaping products, [27] though shops selling derived psychoactive cannabis products have increased in the United States since the passage of the 2018 Farm Bill.
Under the provisions of the Tobacco Control Act of 2015, e-cigarettes are categorized as electronic nicotine delivery systems. The Act strictly prohibits the sale, offering for sale, distribution, importation, manufacturing, and processing of both nicotine-containing and non-nicotine e-cigarettes.
E-cigarette liquid (otherwise known as vape juice, e-liquid, vape oil, or simply juice), for instance, may contain ingredients that when vaped (aerosolized and inhaled) alongside nicotine, such as formaldehyde, are harmful to health and well-being. However, scientific evidence currently points to the possibility that e-cigarettes are at least ...