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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives. According to Jung, "colours are the mother tongue of the subconscious."

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    Red items on a street market stall in Wan Chai Market, Hong Kong. Red is considered lucky by many Chinese people. Red is considered lucky by many Chinese people. In the psychology of color , color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color .

  4. Linguistic relativity and the color naming debate - Wikipedia

    en.wikipedia.org/wiki/Linguistic_relativity_and...

    South Africa: The red section of the South African flag symbolizes violence and sacrifices that were made during the struggle for independence. Thailand: Red is the color for Sundays and is linked with Surya, the solar god. China: Red is worn during New Year and wedding celebrations, as well as being the main color for decorations for such events.

  5. This Is Why So Many Logos Are Red - AOL

    www.aol.com/why-many-logos-red-222219663.html

    The post This Is Why So Many Logos Are Red appeared first on Taste of Home. ... according to the psychology behind color. Some marketing professionals have even labeled the success of the striking ...

  6. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color plays an important role in setting expectations for a product and communicating its key characteristics. [25] Color is the second most important element that allows consumers to identify brand packaging. [26] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.

  7. Red - Wikipedia

    en.wikipedia.org/wiki/Red

    Red pigment made from ochre was one of the first colors used in prehistoric art. The Ancient Egyptians and Mayans colored their faces red in ceremonies; Roman generals had their bodies colored red to celebrate victories. It was also an important color in China, where it was used to color early pottery and later the gates and walls of palaces.

  8. Unique hues - Wikipedia

    en.wikipedia.org/wiki/Unique_hues

    Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]

  9. Philosophy of color - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_color

    Color vision became an important part of contemporary analytic philosophy due to the claim by scientists like Leo Hurvich that the physical and neurological aspects of color vision had become completely understood by empirical psychologists in the 1980s. An important work on the subject was C. L. Hardin's 'Color for Philosophers,' which ...