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Today, Free People sells their line in 1,400 specialty stores worldwide. The brand is distributed globally via direct channels, including the Free People Global site, and Free People UK site, as well as specialty clothing boutiques, department stores, and the brand’s freestanding retail locations in the U.S. and Canada. [2]
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
In June 2019, the firm launched its new brand image, which featured a new logo that flipped the brand name backwards, along with a product revamp (more urban, versatile and sustainable garments and accessories) and a more personalized shopping experience. This required a redesign of strategic stores in Europe, America and Asia. [30]
Logo. Perry Ellis is an American designer fashion clothing brand owned by Perry Ellis International founded by eponymous American designer Perry Ellis. In June 2003, Perry Ellis merged with Salant Corporation, manufacturer of the brand's clothes, for about $80 million. The combined company offers about 25 brands. [1]
MCM has had exclusive license agreements with Marchon Eyewear (2015–2023) [14] and Marcolin (since 2023) [15] for the design, production and worldwide distribution of the brand’s eyewear. In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021.
However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.
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