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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Google Analytics [106] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.

3. MerchantCircle - Wikipedia

   en.wikipedia.org/wiki/MerchantCircle

   MerchantCircle is an online business directory, social business network and marketing platform. It combines features from traditional Internet yellow pages sites such as Yellowpages.com, Citysearch and Yelp, with community-oriented social media sites like Facebook.

4. Social media optimization - Wikipedia

   en.wikipedia.org/wiki/Social_media_optimization

   Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

5. Buffer (application) - Wikipedia

   en.wikipedia.org/wiki/Buffer_(application)

   Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

6. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Tools range from free, basic applications to subscription-based, tools. Social media offers information on industry trends. Within the finance industry, companies use social media as a tool for analyzing market sentiment. These range from marketing financial products, market trends, and as a tool to identify insider trading. [84]

7. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   In other words, brands need to set specific advertising objectives when creating online social media ads. Customer engagement, increased revenue and brand awareness, enhanced customer experiences, and thought leadership positioning are typical marketing objectives for social media marketing. [29]