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Adidas Forum is a line of shoes released by Adidas in 1984. The shoe was originally released as a basketball shoe and was the first shoe by the company to be offered in a low model. The shoe was originally released as a basketball shoe and was the first shoe by the company to be offered in a low model.
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
In August 2015, James Harden left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million. [109] In rugby union, Adidas is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others.
In 2015, New Balance's parent, together with Berkshire Partners, bought the Rockport shoe company from the Adidas Group and combined it with Drydock Footwear under the name The Rockport Group, now with the Aravon, Cobb Hill, Dunham, and Rockport brands. [13] [14] [15] In 2018, The Rockport Group went into bankruptcy and was sold. [16] [17]
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Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. [13] [14] Adidas Stan Smith of the 1980s. During the 1950s, leisure opportunities greatly expanded, and children and adolescents began to wear sneakers as school dress codes relaxed.
The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]