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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later ...
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old, [34] with most girls outgrowing the brand by about age 7. [35]
Uglydoll is a brand and series of plush toys created by Sun-Min Kim, based on an idea by Kim and her husband David Horvath.The Uglydoll line was launched on February 14, 2001, and was awarded the Specialty Toy of the Year award by the Toy Industry Association in 2006.
The Magic School Bus is a series of children's books about science, written by Joanna Cole and illustrated by Bruce Degen.Designed for ages 6-9, they feature the antics of Ms. Valerie Felicity Frizzle and her class, who board a sentient anthropomorphic mini school bus which takes them on field trips to impossible locations, including the solar system, clouds, the past, and the human body.
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