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Mr. Peanut also accompanies the "Peanutters" and is present at each event they attend offering photos, autographs, and hugs to interested customers. [4] The first Nutmobile in the current decade started in 2011 as a food truck. With incredible success and consumer intrigue, the tour changed to what it is today - an experiential marketing icon.
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Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman , with a top hat , monocle , white gloves, spats , and cane.
Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. [1] Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. [1] The design was modified by a commercial artist and has continued to change over the years.
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The first commercial version of Mr. Peanut created by E. C. Stoner from the competition entry of 14-year-old Antonio Gentile in 1916.. Elmer Cecil Stoner (October 20, 1897 – December 16, 1969) was an American comics artist and commercial illustrator.
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