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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana .
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were. Like Lilly ...
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[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
Vera Bradley Direct segment revenues totaled $52.5 million, a 27.4% d The company reported third-quarter net sales of $80.58 million, down almost 30% year over year.
The Paper Store is currently the largest interdependently-owned group of Hallmark Gold Crown stores in The United States. Other highly recognizable brands featured in their stores include Alex and Ani, Vera Bradley, Lilly Pulitzer, Kate Spade, Life Is Good, Vineyard Vines, Pura Vida, Hydro Flask, and Ivory Ella. [3] [4]
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