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  2. Fenty Beauty - Wikipedia

    en.wikipedia.org/wiki/Fenty_Beauty

    Within one month of release, Fenty Beauty's sales were valued at $72 million, [76] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores.) [77] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC ...

  3. The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...

  4. How Fenty and Rare Beauty are shaping U.S. beauty in 2024 - AOL

    www.aol.com/entertainment/fenty-rare-beauty...

    Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...

  5. Rihanna: From music icon to business mogul and cultural ...

    www.aol.com/rihanna-music-icon-business-mogul...

    Some are finding their shade of foundation for the first time, getting emotional at the counter. ... JUNE 10: Rihanna, jewelry detail attends the Rihanna x Fenty Hair Los Angeles Launch Party at ...

  6. Rihanna Announces Fenty Beauty Partnership With the Paris ...

    www.aol.com/rihanna-announces-fenty-beauty...

    Fenty Beauty will also have its own makeup artists on-site in order to match volunteers to their foundation shade. ... The 15 Best Organic And Clean Shampoos For Any And All Hair Types.

  7. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

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