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When a name with either prefix occurs in all upper-case context of any kind, including a headline, lowercase the c or ac; if lowercase type is unavailable use small capitals: MACARTHUR, MCCLELLAN. Alphabetize such names as if all the letters were lowercase: Mabley, MacAdam, Maynard, McNeil. So that addresses both issues as far as American usage.
Wikipedia avoids unnecessary capitalization.In English, capitalization is primarily needed for proper names, acronyms, and for the first letter of a sentence. [a] Wikipedia relies on sources to determine what is conventionally capitalized; only words and phrases that are consistently capitalized in a substantial majority of independent, reliable sources are capitalized in Wikipedia.
The first letter of every word in such a name is capitalized (Alpha Centauri and not Alpha centauri; Milky Way, not Milky way). Words such as comet and galaxy should be capitalized when they form part of a proper name, but not when they are used as a generic term ( Halley's Comet is the most famous of the comets ; The Andromeda Galaxy is a ...
Generally acronyms and initialisms are capitalized, e.g., "NASA" or "SOS". Sometimes, a minor word such as a preposition is not capitalized within the acronym, such as "WoW" for "World of Warcraft". In some British English style guides, only the initial letter of an acronym is capitalized if the acronym is read as a word, e.g., "Nasa" or ...
Following an official name change, Wikipedia does not automatically switch to the new one, but follows the most common usage in independent reliable sources written after the change. Previous names are often better placed in the article body (e.g. under a "History" section) than in the lead, especially if there are several of them.
Most capitalization is for proper names or for acronyms. Wikipedia relies on sources to determine what is a proper name; words and phrases that are consistently capitalized in sources are treated as proper names and capitalized in Wikipedia." The meaning of the first sentence has been present since this edit in December 2007.
Proper names should be capitalized and this should be included in the Manual of Style. I have to add that I'm sad that it has to be included -- in my native language's Wikipedia it doesn't have to be included in the MoS, as it had already been included in grammar books for seven-year-olds, but judging from the edit wars in some articles ...
Use common name would seem to apply, and if the one is referring to a proper name the trademarked goods, one uses the trademarked name, umlauts, capitalization, and misspellings/English variations intact (which is what we do with any other proper names, of which trademarks are a subset). For example, an article using American English ...