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According to Brand Finance, Paradores was the brand with the highest reputation in Spain in 2019–20 and the second in 2021. It was also the world's leading hotel company in reputation in 2019–21, and the only Spanish company in the global top 10. [7] [8]
Mérida (Spanish: ⓘ) is a city and municipality of Spain, part of the Province of Badajoz, and capital of the autonomous community of Extremadura. Located in the western-central part of the Iberian Peninsula at 217 metres above sea level, the city is crossed by the Guadiana and Albarregas rivers. The population was 60,119 in 2017.
At least half of the hotels are located within the city, which is about 35% of the total number statewide. All in all, there are about 2,650 beds available. Moreover, there will be three large five-star hotels added before 2007, when Mérida becomes the host of the soccer event Copa América .
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Domestically in Spain the company is the market leader in both resort and urban hotels. [4] Currently the hotel chain operates 374 hotels in 40 countries on 4 continents under the brands Meliá, Gran Meliá, ME by Meliá, Paradisus, Innside by Meliá, TRYP by Wyndham, Sol Hotels and Club Meliá. [5]
Tourism in Spain is a major contributor to national economic life, with foreign and domestic tourism contributing to 12.3% of Spain's GDP (in 2023). [1] Ever since the 1960s and 1970s, the country has been a popular destination for summer holidays, especially with large numbers of tourists from the United Kingdom , Ireland , France , Germany ...