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  2. Creative brief - Wikipedia

    en.wikipedia.org/wiki/Creative_brief

    Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...

  3. Design brief - Wikipedia

    en.wikipedia.org/wiki/Design_brief

    A design brief is a document for a design project developed by a designer in consultation with a client. The brief outlines the deliverables and scope of the project, including any products or works, function and aesthetics, as well as timing and budget. They can be used in many fields, including architecture, interior design and industrial ...

  4. Brief (architecture) - Wikipedia

    en.wikipedia.org/wiki/Brief_(architecture)

    In architecture, a brief is a statement of a client's requirements, which form the basis for appointing an architect. The brief describes the requirements that need to be reconciled and accommodated, and is developed first as a design which is submitted for approval, and subsequently constructed as a building or other structure.

  5. Statement of work - Wikipedia

    en.wikipedia.org/wiki/Statement_of_work

    A statement of work (SOW) is a document routinely employed in the field of project management. It is the narrative description of a project's work requirement. [1]: 426 It defines project-specific activities, deliverables and timelines for a vendor providing services to the client. The SOW typically also includes detailed requirements and ...

  6. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.

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