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For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. [2]
In 1967 PCH ran its first sweepstakes as a way to increase subscription sales, [10] based on the sweepstakes held by Reader's Digest. [5] The first prizes ranged from $1 to $10 and entrants had a 1 in 10 chance of winning. After the sweepstakes increased response rates to mailings, prizes of $5,000 [7] and eventually $250,000 were offered. [11]
Among the most popularly known sweepstakes in the United States were the American Family Publishers Sweepstakes (now defunct), Publishers Clearing House sweepstakes, and Reader's Digest Sweepstakes, each of which strongly persuaded entrants to purchase magazine subscriptions by placing stickers on contest entry cardstock while promising ...
In 2018, Reader’s Digest received almost 500 nominations, and Good Morning America co-anchor, Robin Roberts helped to select a winner. This year, the Nicest Place wasn’t a town, but rather a ...
The post 32 of the Most Memorable Reader’s Digest Stories Ever appeared first on Reader's Digest. A look at the significant, memorable, and prescient articles and authors from 100 years of ...
The top 10 students at the state level received Reader's Digest books. All students at the national level received treat bags. All state winners were offered free trips to the location of the national competition (usually Florida). Scholarships were awarded at the national level: First place: $25,000; Second place: $15,000; Third place: $10,000
In 2017, Reader’s Digest launched our Nicest Places in America contest, a nationwide search for places around the country where people come together and kindness and civility win, even in the ...
Come celebrate Reader's Digest's 100th anniversary with a century of funny jokes, moving quotes, heartwarming stories, and riveting dramas. The post 100 Years of Reader’s Digest: People, Stories ...