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He founded Dilmah in 1985, [10] by introducing single-origin tea as competition to blended commodity tea. [12] [6] The tea started with exports to Australia and New Zealand, [8] and in the 1990s to Europe and North America. In 2013, Australia made up 10 percent of Dilmah's global annual retail sales. [13] As of 2016, Dilmah tea was sold in over ...
Dilmah Ceylon Tea Company PLC, trading as Dilmah, is a Sri Lankan beverage company that is headquartered in Peliyagoda, Western Province, Sri Lanka. While MJF Teas is the parent company of Dilmah, MJF Holdings is the ultimate parent. The company is best known for its brand of Ceylon tea, sold internationally.
The Sri Lanka Tea Board is the legal proprietor of the Lion Logo of Ceylon tea. In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world. [2] The Lion Logo has been registered in 98 countries as of 2016. [3] Ceylon tea increasingly faces rising production costs, mainly due to increasing wages, fuel ...
The tea is grown in the mountains of central Ceylon, and the Earl Grey variety is made using oil from the bergamot fruit. Akbar and Alghazaleen brands won the Sri Lanka Institute of Marketing's award for the brand of the year in 2003 and in 2005. [1] [3] Sixty million cups of Akbar Brothers tea products are consumed daily. [4]
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The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
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