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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool Corporation.
Republic Corporation then purchased the company in 1961. [3] In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [4] [5] By the early 1970s, Businessweek referred to the business as "moneylosing." [6] By 1978, Gaffers and
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Magic Chef continued to operate out of Franklin until January 1961, at which point a recession in market appliances led to the closing of the plant. [26] The city of Franklin was concerned about the loss of the industry and the potential impact it would have on other manufacturing powers in the area. Jamison Bedding Company. Five months later ...
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