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Scotiabank Theatre (French: Cinémas Banque Scotia) is a Canadian banner of multiplex cinemas owned by Cineplex Entertainment. The brand was established in 2007 as part of a wider partnership between Cineplex and Scotiabank on their new Scene loyalty program .
As part of the partnership, Scotiabank also acquired naming rights to additional Cineplex flagship locations to add them to their Scotiabank Theatre banner. [7] In June 2012, Cineplex started offering an additional 10% off on Tuesday movie ticket prices to Scene members. [8]
Cineplex Inc. (formerly Cineplex Entertainment and Cineplex Galaxy) is a Canadian operator of movie theater and family entertainment centers, headquartered in Toronto.It is the largest cinema chain in Canada; as of 2019, it operated 165 locations, and accounted for 75% of the domestic box office.
The theatre was rebranded as Scotiabank Theatre Toronto, under a sponsorship arrangement with Canadian bank Scotiabank. [ 3 ] The theatre was built as part of the CA$$70 million RioCan Hall complex (formerly Festival Hall) [ 2 ] and planning for the complex and theatre started in 1994. [ 2 ]
The festival has been staged at the Scotiabank Theatre since 2017. [5] The festival was formed in association with the Toronto International Film Festival Group, but operates independently of TIFF. It serves commonly, but not exclusively, as the Toronto premiere venue for films which premiered elsewhere on the Canadian or international film ...
Of these, Cineplex only preserved the first two brands, which amount to 20 locations as of 2019. The Coliseum and Colossus theatres sold to Cineplex were renamed to Cineplex Cinemas, though the unique features of the original brands were preserved. Similarly, Paramount theatres now use the Scotiabank Theatre brand since 2007. [citation needed]
In 2019, it was reported that due to a request from its owner, Cineplex Entertainment, no TIFF films distributed by subscription video-on-demand services (specifically Amazon Video and Netflix) are being screened at Scotiabank Theatre—which has been considered the "primary" venue of the festival. [27]
Landmark Cinemas is the umbrella name originally covering the holdings of Towne Cinemas, Rokemay Cinemas, and occasionally May Theatres. It was adopted in 1974 after the purchase of Rothstein Theatres, which was the first big expansion for the company, adding about 15 locations (some closed immediately or sold and were never operated by Landmark).