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Montañez says he continued to develop spicy snacks, like Flamin’ Hot Popcorn and Lime and Chili Fritos, and in 2000 he was promoted to a business development manager in Southern California.
Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn-cheese puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.
Montañez began giving keynote speeches, largely based on his Flamin' Hot Cheetos claim, in the late 2000s. [2] [18] Montañez's last position was vice president of multicultural sales and community promotions for PepsiCo North America. [19] He retired from PepsiCo in March 2019 during an internal investigation into his Flamin' Hot Cheetos ...
Richard Montañez has hit back at Frito-Lay’s claims he didn’t invent spicy snack in new defamation lawsuit
Popular snack Flamin' Hot Cheetos is at the center of a lawsuit between Frito-Lay and the man who says he invented them. (Photo Illustration by Scott Olson / Getty Images)
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The latest snack from Cheetos is available in cheddar and Flamin' Hot flavors.
The flavor, Cheetos Flamin' Hot Dill Pickle, blends "the timeless tang of dill pickles with the hit of heat Flamin' Hot fans know and love," according to the brand, adding that pickle was the most ...